Home > INBLF Articles and Media > INBLF Articles > Intellectual Property > Apple’s Rollouts of iOS 14.5 and iOS 15 Impact Marketers, App Developers and Small Businesses
Martin, Carolyn Wimbly
Lutzker & Lutzker
Author: Carolyn Wimbly Martin and Margaret Horstman

Published: November 30, 2021

Apple’s iOS 14.5 and upcoming iOS 15.2 contain substantial privacy features that empower consumers to have better control over who can track their information. While the benefits to consumers are undeniable, the changes impact app developers and any businesses that collect user information in potentially negative ways. In the wake of these changes, such companies should review their website practices and privacy policies to ensure compliance with the new regulations.

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Lutzker & Lutzker LLP, internet and social media, apptrackingtransparency