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Virtual Try-On Features: Augmented Reality Technologies Highlight Evolving Compliance Hurdles Under U.S. Privacy Laws. Martin, Carolyn Wimbly
CMartin profile image | International Network of Boutique and Independent Law Firms

Author: Carolyn Wimbly MartinPublished: June 21st, 2021Augmented reality virtual try-on features have been available publicly for years, but the COVID-19 pandemic has caused this technology to surge in popularity. More brands are using virtual try-on experiences to encourage customers to shop from home and increase conversion and sales rates, but

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ModiFace, sephora, AR technology
FTC Settles with Everalbum Over Misuse of Facial Recognition Technology
Rothwell Fig logo 1 | International Network of Boutique and Independent Law Firms

Author: Caitlin WilmotPublished: January 14th, 2021On Monday, the Federal Trade Commission (FTC) announced a settlement with Everalbum, Inc., the California-based developer of a photo app called “Ever,” with regard to allegations that the company deceived consumers about the use of its facial recognition technology and its data retention practices.Click here to view

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Rottwell Figg, Federal Trade Commission, Facial Recognition