Home > INBLF Articles and Media > INBLF Articles > Intellectual Property > Hail to the….Washington Football Team?
Carmadella, Jeannette Maurer
Lutzker & Lutzker
Author: Jeannette Maurer Carmadella

Published: July 27, 2020

The colossal trademark fumble of the Washington Redskins in failing to plan ahead for the need to change the team name has lessons for anyone contemplating a rebranding. The PTO’s “intent to use” application option process and other strategic preparation can avoid the vulnerable trademark position the team finds itself in.

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