Home > INBLF Articles and Media > INBLF Articles > Intellectual Property > NCAA Rule Change Paves Way for Student Athlete Endorsement Deals
Martin, Carolyn Wimbly
Lutzker & Lutzker
Author: Carolyn Wimbly Martin and Ethan Barr

Published: January 3rd, 2022

In June 2021, the National Collegiate Athletic Association (“NCAA”) waived a longstanding rule that prevented student athletes from profiting from their name, image and likeness (“NIL”). This opened the floodgates for student athletes to advertise and promote products or services, as well as profit from their own likeness. Since the rule change, athletes have signed individual endorsement deals and schools have even facilitated team-wide deals. Here we explore the impact on college athletes and the future of the NCAA, particularly in the wake of the November 2021 NCAA convention.

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Lutzker & Lutzker LLP, United States Patent and Trademark Office, privacy law