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NCAA Rule Change Paves Way for Student Athlete Endorsement Deals Martin, Carolyn Wimbly
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Author: Carolyn Wimbly Martin and Ethan BarrPublished: January 3rd, 2022In June 2021, the National Collegiate Athletic Association (“NCAA”) waived a longstanding rule that prevented student athletes from profiting from their name, image and likeness (“NIL”). This opened the floodgates for student athletes to advertise and promote products or services, as

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