Author: Jeannette Maurer Carmadella
Published: July 17, 2020
In a highly anticipated ruling, the Supreme Court has held, 8-1, that the online hotel reservation company, Booking.com, is entitled to federal trademark registration for its company name. According to the Court, the combination of “.com” with a generic and otherwise unregistrable term creates a federally protectable trademark if consumers associate the mark with a particular company or product. Our blog analyzes the winners and losers from this decision.
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