Home > INBLF Articles and Media > INBLF Articles > Intellectual Property > The Supreme Court Endorses Federal Trademark Registration of “Booking.com”
Carmadella, Jeannette Maurer
Lutzker & Lutzker
Author: Jeannette Maurer Carmadella

Published: July 17, 2020

In a highly anticipated ruling, the Supreme Court has held, 8-1, that the online hotel reservation company, Booking.com, is entitled to federal trademark registration for its company name. According to the Court, the combination of “.com” with a generic and otherwise unregistrable term creates a federally protectable trademark if consumers associate the mark with a particular company or product. Our blog analyzes the winners and losers from this decision.

Click here to view entire blog article at Lutzker & Lutzker

Supreme Court, Lutzker & Lutzker LLP, Booking.com